“Talk. They Hear You.”
Talking with kids and youth.
“Talk. They Hear You.” is a national public education campaign from the Substance Abuse and Mental Health Services Administration (SAMHSA) that helps parents and caregivers talk with children early and often about the dangers of alcohol and other drugs.
The campaign provides:
Tools and tips to start age-appropriate conversations.
Resources like conversation guides, videos, and a mobile app.
Encouragement to build trust and keep lines of communication open.
By promoting regular, open dialogue, “Talk. They Hear You.” empowers families to prevent underage substance use and support kids in making healthy choices.
Clear goals to provide parents with the right tools.
Increase parents’ awareness of the prevalence and risk of underage drinking and substance use.
Equip parents with the knowledge, skills, and confidence to prevent underage drinking and substance use.
Increase parents’ actions to prevent underage drinking and substance use.
Interested in learning more?
Send us an email for more information about this campaign and resources on how to talk with youth.