Social Norms Marketing Campaign
The Social Norms Marketing Campaign (SNMC) is an evidence-based communications intervention for substance use prevention.
The majority of teens choose not to use substances, yet many students and adults overestimate how common substance use actually is. The Student Norms Messaging Campaign (SNMC) addresses these misperceptions by sharing accurate, positive data about student behavior and reinforcing the healthy choices most youth are already making.
Let’s dive in…
Evaluation of this approach shows it works.
Misperceptions of peer substance use reduced by more than one-third (34%-46%).
Rates of substance use dropped across all substances (10%-38%)
Substance use was the lowest among students with high exposure to campaign messages.
Curious about how we’re implementing this campaign into the schools?
Our team is happy to dive into our Fall 2025 rollout plan that will keep our students, parents, and educators informed and invested.